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This guide is part of our series on making a website without coding. It takes the checklist approach: for each question, what a good answer looks like and what should make you pause. At the end we show how one builder, WisyLink, answers the ones its own Store page covers. The subject here is a type of product, and the questions work for any tool in it.
What an AI website builder does
You type what you want, for example a landing page for a coffee shop, and can attach photos or files as references. The builder creates the pages, publishes them at a web address and takes requests for changes in the same conversation. WisyLink describes itself in just these terms: “an AI website builder you talk to”.
Two things follow from that, and they shape the questions below.
- The builder is usually also the host. You do not only get a design; you get a place where the site lives, and a web address. Whoever hosts the site decides how long it stays up.
- The free plan is a trial with rules. Allowances, build limits and expiry dates are normal. They are fine as long as you know them before you invest an evening.
Eight questions, and what a good answer looks like
| # | Question | A good answer looks like | A reason to pause |
|---|---|---|---|
| 1 | Where does my site live, and at what address? | The builder says plainly that it hosts the site, and gives the address format | You cannot tell if the site is hosted or only previewed |
| 2 | What does the free plan limit? | Allowances and build limits are written down, with no card needed to start | Limits appear only after you hit them |
| 3 | How long do free links stay up? | A number of days, an email warning, and a stated deletion step | “Free” with no mention of an end date |
| 4 | Can I use my own domain? | Yes or no, and on which plan | Your own domain is promised but its plan is not named |
| 5 | What happens if I stop paying? | The site’s fate and your options are written down | The page is silent about cancellation |
| 6 | How do payments and accounts work? | You connect your own services, and the builder says how the keys are kept | You are asked to paste secrets into the chat |
| 7 | What data does it keep, and can I delete it? | A policy that names what it processes, and a way to delete your account | No privacy page, or deletion only by request |
| 8 | How does the result perform on a phone? | You can test it with ordinary tools and fix what you find | Speed is called “not our concern”, or nobody can change the output |
1 and 2: Hosting and the free plan
If the builder hosts your site, ask for the rules of the free plan up front. Look for three things: how much you can build in a given period, whether builds are limited in number, and whether you need a card to start. A free plan that refills an allowance on a schedule is a fair trade; one that surprises you in the middle of a project is not.
3: How long free links stay up
People skip this one, and it matters most for a project you want to keep, such as a portfolio. An expiring link is not a flaw, but it is a deadline. Ask how long the link stays live, whether you get a warning before it ends, and what happens afterwards: is the site simply taken down, or are the files deleted too?
4: Your own domain
An address on the builder’s domain is convenient. A domain of your own is the address that stays yours if you move later. Ask whether you can connect one, and on which plan. A good answer also says which records to set and how the connection is verified.
5: If you stop paying
Think about cancellation before you start, not after. The useful points are whether the site stays online, whether you can take your content with you, and who owns what the builder produced. The honest answer to the last two sits in the terms of use. A marketing page is not enough, and if you cannot find the answer, ask the builder directly.
6: Payments and accounts
If your site will take payments or ask visitors to sign in, find out who connects those services. The safer pattern is that you bring your own accounts with the payment or sign-in provider, add the keys once, and the builder stores them without showing them again. Never paste a secret key into a chat message.
7: The data it keeps
A builder that works from your descriptions processes what you type and upload. Read what it says about that, about the account it asks you to create, and about deleting both. Also remember that a published link is public to anyone who has the address, so keep private or regulated information off it unless you add your own access controls.
8: Speed and readability on a phone
Most visitors will open your site on a phone, and you can test that yourself. See the speed section below.
The free-plan trap: allowances and expiring links
The common trap is not a hidden fee; it is time. A project that takes shape over several evenings can run into a weekly allowance, and a link that was never meant to be permanent can expire while you are away. Three habits avoid it:
- Write down the end date of a free link the day you publish it.
- Copy what matters that you wrote yourself, such as your text and images, into a file of your own.
- Decide early whether the project is a trial or the real thing, and move to the right plan before a deadline, not after it.
Quality is still your job
A builder can produce pages quickly, but it cannot know your customers, prices or opening hours. Google’s guidance on generative content makes a related point. It says such tools can be useful for researching a topic and adding structure to original content, and that publishing many pages that add nothing for visitors can break its spam policy on scaled content abuse. It also warns that these models predict a likely sequence of words and do not retrieve facts, so the text needs checking before it goes live. That is true of every page you publish, whoever or whatever wrote the first version.
In practice, read every sentence once, correct names, prices and hours, keep what is specific to you, such as real photos and contact details, and do not publish a page just because it was easy to create.
Speed and mobile check before launch
Open your site on a real phone, on mobile data, before you share the link. Check that the text is readable without zooming, that buttons are easy to tap, and that nothing jumps around as the page loads. For a measurable standard, web.dev publishes the Core Web Vitals and their “good” thresholds, assessed at the 75th percentile and segmented by mobile and desktop: Largest Contentful Paint of 2.5 seconds or less, Interaction to Next Paint of 200 milliseconds or less, and Cumulative Layout Shift of 0.1 or less. If a page misses them, ask the builder to make images smaller or to simplify the page, then test again. For a wider view of the mobile route, see how to make a website from your phone, and when you are ready to publish a single page, how to build a landing page in one evening gives a plan.
How WisyLink answers the questions it can
WisyLink is a product of ours, so we hold ourselves to our own checklist and say where its Store page is silent. The facts below come from that page, which you can read in full on the WisyLink page in the Store.
| Question | What the Store page says |
|---|---|
| Hosting and address | You describe what you want in a chat and it builds the site, hosts it and puts it live on its own wisylink.com address. The link stays the same however often you change the site. |
| Free plan | The free Community plan needs no card. It has a rolling allowance that refills every 5 hours, a weekly limit and one build per 5-hour window. |
| Free link life | A free link stays live for 30 days. WisyLink emails you before that period ends. Unless you move to a paid plan, the link is then marked for deletion and, about a week later, deleted with its files and data. |
| Own domain | Starter, Growth and Scale add custom domains and higher limits. |
| If you stop paying | Links on a paid plan stay live for as long as you are subscribed. The Store page does not describe export or ownership. |
| Payments and accounts | You add your own service keys once, for example for a payment provider. They are encrypted and never shown again. |
| Data | WisyLink works with an account. Prompts and reference files are processed to create and run what you ask for, and WisyLink says it does not sell this content; its policy says who processes them. A published link is public. You can delete your account from the web console or the Account tab of the mobile app, and deletion is permanent. |
| Speed on a phone | The Store page makes no speed claim, so test your own site as described above. |
Two points are worth stating plainly. The Store page does not answer question 5 beyond the paid-plan line, so read WisyLink’s terms of use for ownership and cancellation, as you would for any builder. And the policy and terms are published by WisyLink on wisylink.com, with the Store page linking to them.
Questions
Can AI fully build a website?
A builder of this kind can produce a working first version from your description, and you can keep refining it in conversation. You decide what is accurate and whether the pages work on a phone, and you stay responsible for what you publish.
Can I use my own domain?
It depends on the builder and the plan, so check before you start. With WisyLink, the Store page says the paid plans add custom domains, and every project also has its own wisylink.com address that stays the same.
What happens to my site if I stop paying?
Ask before you build. WisyLink’s Store page says links on a paid plan stay live for as long as you are subscribed, and a free link is deleted after its period unless you upgrade. Ownership and export are questions for the terms.
How long do free links stay live?
On WisyLink, 30 days. WisyLink emails you before the period ends; unless you move to a paid plan, the link is marked for deletion and, about a week later, permanently deleted with its files and data.
Do I own what the builder makes?
Ask this of every builder. The answer is in the terms of use: who owns the pages, the images and the code, and whether you can take a copy. We do not answer it for another product, and for WisyLink we point you to its published terms.
Frequently asked questions
Can AI fully build a website?
Can I use my own domain?
What happens to my site if I stop paying?
How long do free links stay live?
Do I own what the builder makes?
Products mentioned
Products from the Store that this post mentions.
- WisyLinkWeb apps & stores, no codeiPhone and iPad: Available · Android: Available